Cross-promotion with other local businesses can be an effective way to increase visibility for your gym and attract new students.

By reaching out to other businesses in your area, you can create mutually beneficial partnerships that help both businesses grow.

For example, you could offer a discount to customers of a local restaurant or coffee shop, in exchange for them offering a discount to your gym's customers. This not only helps to get your gym's name out there, but it also helps to build relationships with other businesses in your community.

You can also collaborate with other businesses to host events or contests. For instance, you can host a fitness challenge with a local supplement store and offer prizes to the winners. This can help to drive foot traffic to both businesses and create a sense of community among your customers.

Try this at your gym:

Reach out to a few local businesses that you think would be a good fit for your gym. Introduce yourself and your gym, and ask if they would be interested in cross-promoting. Be open to different ideas and be flexible. You can offer discounts, host events or even create a loyalty program that gives benefits to customers of both businesses.

Remember to be persistent and professional. Follow up with these businesses after your initial contact, and be sure to keep them updated on any new promotions or events that you're hosting. Building relationships takes time, but it can pay off in the long run with more visibility and new students for your gym.