01Growth partner for martial arts schools

The growth standard for martial arts schools.

Ground Standard runs growth for martial arts schools through the Ground Standard companies, under one standard: Ground Standard, Keppan, More Students Less Work, Try A Martial Art and GXGS.

Book a call See the Agency

One agency · Membership software · Lead system · Student directory · Gear brand

Four martial artists: a Brazilian jiu-jitsu grappler in a low stance, a kung fu stance, a karate punch and a taekwondo kick

Live concierge on every lead, AI behind it

7 days a weekA real person on your leads: calls and messages 8am–10pm ET on weekdays, messages on weekends

Across client schools

Under $10average cost per lead

Under $100cost to acquire a student, for clients who run the system as designed

7 daysa week: a real person on your leads, calls and messages 8am–10pm ET weekdays, messages weekends

5companies under one standard

Everycompany's resources behind your school

7 daysa week, a real person on your leads: calls and messages 8am–10pm ET on weekdays, messages on weekends

LiveA real person on every lead 7 days a week, with AI follow-up right behind them

The ecosystem02

One family of companies. One standard.

An agency, membership software, a managed lead system worked by people, a student directory and a gear brand. Each stands on its own: one grows the school, one runs it, one starts it, one finds it and one outfits it. Ground Standard holds them to one standard.

01Grow

Ground Standard

Grows the school. Agency, ads, websites, operations.

See the Agency →02Run

Keppan

Runs the school. Membership software built for martial arts.

keppan.com →03Start

More Students Less Work

Starts the school. The managed lead system, worked by people.

morestudentslesswork.com →04Find

Try A Martial Art

Finds the school. The student directory.

tryamartialart.com →05Outfit

GXGS

Outfits the school. Gear, wholesale, storefronts.

gxgs.co →

Trusted by03

Built on the schools we run.

The operators behind Ground Standard have run marketing, operations and day-to-day systems inside these schools.

Logos shown with each school's permission.

03What we do

Agency, Gear and Technology

AAgencyWhat we do for your school. One team runs the marketing, the operations and the follow-up, on one standard. This is the work.MarketingPaid social and search adsWebsites and searchContent and PersonaOperationsThe lead system, live concierge and AI front desk behind itLive conciergeWeekly strategy calls BGearOur own gear brand. GXGS makes the gear and sells it to schools, teams and students.GXGSOwn-brand gis, rashguards and shortsGear pricing by tierFor schoolsCustom competitor gearA storefront in your school's name CTechnologyBuilt and run by Ground Standard. The software and systems under every school we work with.KeppanSchool software built for martial artsPlans on keppan.comAI front desk · Try A Martial ArtThe live concierge, with the AI front desk behind itVerified School on Try A Martial Art

Two students drilling a technique in their gis

Fractional integrator

What full service means

A fractional integrator runs the operating system of your school. Marketing, operations, retention, automation and business development sit with one team that reports to you every week. You stay the visionary; we run the system behind you.

What a fractional integrator does

04Results

Built on the schools we run

In the owners' own words. Every quote names the person and the school.

Kyvann GonzalezBodega Jiu-Jitsu

Nelson PuentesInverted Gear Academy Inverted Gear Academy logo

Ken KuykendallGranite Bay Jiu-Jitsu Granite Bay Jiu-Jitsu logo

Jared EmfieldSoma Jiu-Jitsu Idaho Falls Soma Jiu-Jitsu Idaho Falls logo

All owner reviews and video testimonials →

Bodega Jiu-Jitsu · BJJ · Kyvann Gonzalez, owner

“I'm working with the Ground Standard, the team that helped me grow Bodega Jiu-Jitsu so much I was able to quit my job.” Kyvann Gonzalez, owner

Nelson Puentes, Inverted Gear Academy“Their system is phenomenal, and the weekly calls keep us accountable and on track. We understand our numbers better than ever, and a huge part of our recent growth is thanks to their efforts.”

Ken Kuykendall, Granite Bay Jiu-Jitsu“They are so good that we've come to view them as real advisors to our business, devising custom solutions that address our idiosyncratic concerns.”

Jared Emfield, Soma Jiu-Jitsu Idaho Falls“I like their model, their philosophy, and their integrity. They are honest, direct, and professional. I would strongly recommend them.”

In their words