Agency comparison
Ground Standard vs 97Display for martial arts schools
A side-by-side of Ground Standard and 97Display for martial arts school owners: who each is for, what each does, and when each is the right call. What this page says about 97Display comes from their own public site and can change; their site has the current terms.
Who they are01
About 97Display
A neutral description based on their own public site.
97Display is a digital marketing agency, in business since 2011, that sells LeadCraft lead-generation websites and AdsPulse managed ads to fitness and martial arts businesses.
Side by side02
How the two compare
Details about other companies come from their public sites and can change; their site has the current terms.
| Row | Ground Standard | 97Display |
|---|---|---|
| Who it's for | Martial arts schools that want growth run for them by one team, on one standard. | Martial arts schools, gyms, dance, cheer and gymnastics studios, yoga and Pilates studios and personal trainers. |
| Services | Meta and Google ads, websites and SEO, lead follow-up and live concierge, operations (fractional integrator), retention systems and automation. | LeadCraft websites with SEO and lead capture, LeadCraft Pro with AI chat and automated follow-up, and AdsPulse managed Google and Meta ads. |
| Done-for-you vs coaching | Done-for-you, with weekly strategy calls. | Done-for-you websites and ads on their own platform. |
| Software included | Runs with the school's existing membership software. Keppan and a Try A Martial Art listing are available from the same group. | A lead-flow dashboard and, on LeadCraft Pro, a unified inbox for web chat, text and social messages. |
| Lead follow-up | AI follow-up by text and email starts the moment a lead comes in. From Starter up, live concierge: real people on calls and messages 8am to 10pm ET on weekdays, by message on weekends. | AI web chat around the clock plus automated email and text campaigns on LeadCraft Pro; the Essentials tier has no automated follow-up. Human callers are not described on their site. |
| Reporting | Ad performance snapshots to Slack or email (spend, leads, cost per lead, what changes next), results reviewed on strategy calls, and an automatic monthly recap report. | A lead-flow portal and traffic reporting on every plan; real-time ad dashboards with AdsPulse. |
| Term | Six-month terms for Starter and the content tiers, twelve months for Standard. | Website packages run on a 12-month agreement; the ads term is not stated. |
| Pricing model | Tiered, priced on a call: Starter (managed lead system, Meta ads, live concierge), Standard (adds website and SEO, Google Ads, Slack, strategy calls, gear discount, storefront, Keppan plan) and the content tiers Signature, Studio and Spotlight. Clients fund their own ad accounts; the management fee is set in the agreement. | Published pricing: yes, listed on their site: two website tiers on 12-month agreements, a one-time onboarding fee, and ad management priced by spend band with spend billed separately. |
Choose 97Display if
- You want a website and managed ads with published prices
- You want AI chat and automated follow-up rather than people on the phone
- You run a gym, dance, cheer or yoga studio as well as, or instead of, a martial arts school
Choose Ground Standard if
- You want the whole system run for you, not a course to follow
- You want AI follow-up the moment a lead comes in and real people on your leads on weekdays
- You want ads, website, follow-up and operations from one team
- You want membership software and a directory listing from the same group
- You run a martial arts school, not a general fitness business
FAQ03
Questions, answered
What is the difference between Ground Standard and 97Display?
Ground Standard runs the whole growth system for martial arts schools as a done-for-you service with a human follow-up team. 97Display: 97Display is a digital marketing agency, in business since 2011, that sells LeadCraft lead-generation websites and AdsPulse managed ads to fitness and martial arts businesses.
Is 97Display a good fit for martial arts schools?
Martial arts schools, gyms, dance, cheer and gymnastics studios, yoga and Pilates studios and personal trainers. Their own site has their current client stories and case studies.
Can a school use both Ground Standard and 97Display?
Sometimes, when they cover different pieces. In most cases a school picks one team to run growth so that ads, follow-up and reporting are not split across vendors.
How should a school compare agencies?
Ask who answers the lead and how fast, what the reporting shows, what the term is, and whether the agency works with your membership software. Then ask for two current client references in your discipline.
More comparisons: All compare pages
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.