Ad management
Martial arts advertising that is followed up in minutes
How Ground Standard runs martial arts advertising on Facebook, Instagram and Google: offers, creative, follow-up and reporting, connected to the school's CRM.
01The problem
Why ads fail at schools
Follow-up, not targeting. The ads bring the leads, and the leads wait.
The lead waits
A parent fills in a form at night and hears back the next afternoon. By then they have booked somewhere else.
The no-show gets no call
A trial that was booked, missed and never called back is a lead paid for and lost.
Targeting takes the blame
When leads do not become students, the audience gets changed. The follow-up, where the leads were lost, stays the same.
More ways to fill classes: martial arts marketing ideas, ranked
02What we run
Meta on Starter, Meta and Google on Standard and up
Meta: Facebook and Instagram
Where a school creates demand, with AI messaging on every lead.
Meta and Google
Meta creates the demand; Google Search catches the people searching now. Human agents follow up every lead.
03The follow-up system
Every lead followed up in minutes
AI follow-up on every tier, working alongside live concierge from Starter up, 8am to 10pm ET on weekdays with weekend messaging.
04Creative standards
Your school, on camera
Real footage, no stock, no invented stats.
Real footage
Your coaches, your students, your mats.
No stock
No stock photos and no stock video.
No invented stats
No made-up numbers or results. Every claim in an ad is true of your school.
05Reporting
What the owner sees
Ad performance snapshots and a monthly recap, connected to the school's CRM.
Ad performance snapshots to your Slack channel or inbox: spend, leads, cost per lead and what changes next. Results are reviewed on your strategy calls, and a client recap report is generated every month. Clients fund their own ad accounts; ad spend and fees are set out in the agreement.
06Ad spend
Ad spend is managed within the tier
Ad spend and fees are set out in the agreement.
07FAQ
Questions, answered
Which platforms do you run?
Meta, meaning Facebook and Instagram, on Starter. Meta and Google on Standard and up.
Who follows up the leads?
AI follow-up on every tier, with live concierge behind it from Starter up: 8am to 10pm ET on weekdays, messaging on weekends. The AI is the fail-safe, not the whole answer.
How fast is a lead followed up?
AI follow-up starts the moment a lead comes in, by text and email, and it works alongside the team rather than instead of it. From Starter up, live concierge works the leads 8am to 10pm ET on weekdays, and by message on weekends. When a person cannot pick up, the AI is the fail-safe.
How is ad spend handled?
Ad spend is managed within the tier. Ad spend and fees are set out in the agreement.
What creative do you run?
Real footage from your school. No stock, and no invented stats.
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.