The model
What a fractional integrator does for a martial arts school
A fractional integrator runs the operating system of a martial arts school so the owner can teach and lead. What the role is, what it replaces and how Ground Standard delivers it.
01Definition
What is a fractional integrator?
A fractional integrator is a part-time operator who runs the systems of a business so the owner can lead it. In a martial arts school, the integrator owns marketing, operations, retention, automation and business development, reviews the numbers with you on every strategy call and holds the team to the plan. The owner stays the visionary: the teaching, the culture and the direction of the school.
Fractional marketing covers the channels. A fractional integrator runs the whole system that marketing sits inside.
02Two jobs
Integrator vs. visionary in a school
Every school has both jobs. The owner is the visionary. The integrator runs the system.
The visionary: the owner
- Sets the direction of the school
- Teaches and holds the culture on the mat
- Builds the relationships with students and families
- Decides what the school stands for
The integrator: Ground Standard
- Turns the direction into a weekly plan
- Runs marketing, operations and retention
- Owns the numbers and reviews them on every strategy call
- Holds the plan week to week
03Ownership
What the integrator owns
Marketing, operations, retention, automation and business development.
Marketing
The offer, the channels, the creative and the budget, measured by what they bring in.
Operations
The front desk, the trial process, billing and reporting, written down and run the same way every week.
Retention
Attendance, follow-up when a student drifts, and progression that gets marked.
Automation
The CRM and the follow-up sequences that keep leads and students from falling through.
Business development
The growth of the business itself, not only the roster.
04Coverage
Fractional vs. hire
The point is coverage, not price.
A full-time general manager
- One person's skills and hours
- Hired, trained and managed by you
- Coverage stops on their days off
- Marketing and follow-up still need vendors
A fractional integrator
- A team, not one person
- Marketing, operations, retention, automation and business development in one scope
- People on your leads 8am–10pm ET on weekdays, messaging on weekends
- A weekly review on Zoom and a shared Slack channel
- Running in 30 days
05Delivery
How Ground Standard delivers it
A weekly cadence, Slack, Zoom and the concierge.
- Strategy calls
A recorded call every month on Standard, every week on Standard Weekly: what moved, what did not and what happens next.
- Slack
A shared channel for the day-to-day.
- Zoom
The weekly review, on a call.
- Concierge
People answering your leads 8am to 10pm ET on weekdays, by message on weekends.
06Who it is for
Included in Standard and up
The fractional integrator is part of the Standard tier and up.
Standard
The fractional integrator, with Meta and Google advertising, human agents on every lead and the website.
Standard Weekly
Standard Weekly moves the strategy call from monthly to weekly: a recurring Zoom link, recorded, with every action item turned into a tracked task posted in your Slack channel.
07FAQ
Questions, answered
Is a fractional integrator the same as a fractional CMO?
No. A fractional CMO runs marketing. A fractional integrator runs marketing, operations, retention, automation and business development, and marketing reports into that system.
Do I lose control of my school?
No. You set the direction and make the calls. The integrator runs the plan and reports on it at every strategy call.
What does the owner still do?
Teach, lead and decide. The mat, the culture, the families and the direction of the school stay with you.
How fast does it start?
In 30 days, from the first call to a running system. See how it works.
Which tiers include it?
Standard and up. Starter covers Meta advertising and AI follow-up.
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.