Agency comparison
Ground Standard vs Dojo Muscle for martial arts schools
A side-by-side of Ground Standard and Dojo Muscle for martial arts school owners: who each is for, what each does, and when each is the right call. What this page says about Dojo Muscle comes from their own public site and can change; their site has the current terms.
Who they are01
About Dojo Muscle
A neutral description based on their own public site.
Dojo Muscle is an online store in Freehold, New Jersey, selling pre-designed print, direct mail (EDDM), video and creative products for martial arts schools.
Side by side02
How the two compare
Details about other companies come from their public sites and can change; their site has the current terms.
| Row | Ground Standard | Dojo Muscle |
|---|---|---|
| Who it's for | Martial arts schools that want growth run for them by one team, on one standard. | Martial arts schools that want ready-made print and direct mail: kids programs, jiu-jitsu, karate, Krav Maga and MMA. |
| Services | Meta and Google ads, websites and SEO, lead follow-up and live concierge, operations (fractional integrator), retention systems and automation. | Trial passes, door hangers, postcards, EDDM campaigns, banners, retention cards, seasonal sets and school videos, with customisation for a fee. |
| Done-for-you vs coaching | Done-for-you, with weekly strategy calls. | Products bought one at a time, not a managed service. |
| Software included | Runs with the school's existing membership software. Keppan and a Try A Martial Art listing are available from the same group. | Not stated on their site. |
| Lead follow-up | AI follow-up by text and email starts the moment a lead comes in. From Starter up, live concierge: real people on calls and messages 8am to 10pm ET on weekdays, by message on weekends. | Not stated on their site. |
| Reporting | Ad performance snapshots to Slack or email (spend, leads, cost per lead, what changes next), results reviewed on strategy calls, and an automatic monthly recap report. | Not stated on their site. |
| Term | Six-month terms for Starter and the content tiers, twelve months for Standard. | None; each product is a one-time purchase. |
| Pricing model | Tiered, priced on a call: Starter (managed lead system, Meta ads, live concierge), Standard (adds website and SEO, Google Ads, Slack, strategy calls, gear discount, storefront, Keppan plan) and the content tiers Signature, Studio and Spotlight. Clients fund their own ad accounts; the management fee is set in the agreement. | Listed per product on their store, with rush printing extra. |
Choose Dojo Muscle if
- You want print and direct mail designed for martial arts without an agency retainer
- You want to buy one campaign at a time
- You already run digital and want physical pieces to match
Choose Ground Standard if
- You want the whole system run for you, not a course to follow
- You want AI follow-up the moment a lead comes in and real people on your leads on weekdays
- You want ads, website, follow-up and operations from one team
- You want membership software and a directory listing from the same group
- You run a martial arts school, not a general fitness business
FAQ03
Questions, answered
What is the difference between Ground Standard and Dojo Muscle?
Ground Standard runs the whole growth system for martial arts schools as a done-for-you service with a human follow-up team. Dojo Muscle: Dojo Muscle is an online store in Freehold, New Jersey, selling pre-designed print, direct mail (EDDM), video and creative products for martial arts schools.
Is Dojo Muscle a good fit for martial arts schools?
Martial arts schools that want ready-made print and direct mail: kids programs, jiu-jitsu, karate, Krav Maga and MMA. Their own site has their current client stories and case studies.
Can a school use both Ground Standard and Dojo Muscle?
Sometimes, when they cover different pieces. In most cases a school picks one team to run growth so that ads, follow-up and reporting are not split across vendors.
How should a school compare agencies?
Ask who answers the lead and how fast, what the reporting shows, what the term is, and whether the agency works with your membership software. Then ask for two current client references in your discipline.
More comparisons: All compare pages
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.