Agency comparison
Ground Standard vs Gym Launch for martial arts schools
A side-by-side of Ground Standard and Gym Launch for martial arts school owners: who each is for, what each does, and when each is the right call. What this page says about Gym Launch comes from their own public site and can change; their site has the current terms.
Who they are01
About Gym Launch
A neutral description based on their own public site.
Gym Launch is a coaching and education company for gym owners, founded in 2016 by gym owners, that says it has worked with more than 6,000 gyms across 22 countries.
Side by side02
How the two compare
Details about other companies come from their public sites and can change; their site has the current terms.
| Row | Ground Standard | Gym Launch |
|---|---|---|
| Who it's for | Martial arts schools that want growth run for them by one team, on one standard. | Gym and health club owners generally; martial arts schools are not singled out on their site. |
| Services | Meta and Google ads, websites and SEO, lead follow-up and live concierge, operations (fractional integrator), retention systems and automation. | Coaching and education: a masterclass, a book, free guides and a start-a-gym series, with paid coaching behind a call. |
| Done-for-you vs coaching | Done-for-you, with weekly strategy calls. | Coaching: the owner runs the execution. |
| Software included | Runs with the school's existing membership software. Keppan and a Try A Martial Art listing are available from the same group. | None described on their site. |
| Lead follow-up | AI follow-up by text and email starts the moment a lead comes in. From Starter up, live concierge: real people on calls and messages 8am to 10pm ET on weekdays, by message on weekends. | Not described on their site; follow-up stays with the owner's team. |
| Reporting | Ad performance snapshots to Slack or email (spend, leads, cost per lead, what changes next), results reviewed on strategy calls, and an automatic monthly recap report. | Not described on their site. |
| Term | Six-month terms for Starter and the content tiers, twelve months for Standard. | Not stated on their site. |
| Pricing model | Tiered, priced on a call: Starter (managed lead system, Meta ads, live concierge), Standard (adds website and SEO, Google Ads, Slack, strategy calls, gear discount, storefront, Keppan plan) and the content tiers Signature, Studio and Spotlight. Clients fund their own ad accounts; the management fee is set in the agreement. | No prices listed; starts with a call. |
Choose Gym Launch if
- You want to learn the playbook and run it with your own team
- You run a general fitness gym or health club rather than a martial arts school
- You want education and coaching, not a vendor running the campaigns
Choose Ground Standard if
- You want the whole system run for you, not a course to follow
- You want AI follow-up the moment a lead comes in and real people on your leads on weekdays
- You want ads, website, follow-up and operations from one team
- You want membership software and a directory listing from the same group
- You run a martial arts school, not a general fitness business
FAQ03
Questions, answered
What is the difference between Ground Standard and Gym Launch?
Ground Standard runs the whole growth system for martial arts schools as a done-for-you service with a human follow-up team. Gym Launch: Gym Launch is a coaching and education company for gym owners, founded in 2016 by gym owners, that says it has worked with more than 6,000 gyms across 22 countries.
Is Gym Launch a good fit for martial arts schools?
Gym and health club owners generally; martial arts schools are not singled out on their site. Their own site has their current client stories and case studies.
Can a school use both Ground Standard and Gym Launch?
Sometimes, when they cover different pieces. In most cases a school picks one team to run growth so that ads, follow-up and reporting are not split across vendors.
How should a school compare agencies?
Ask who answers the lead and how fast, what the reporting shows, what the term is, and whether the agency works with your membership software. Then ask for two current client references in your discipline.
More comparisons: All compare pages
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.