Agency comparison
Ground Standard vs Martial Arts Media for martial arts schools
A side-by-side of Ground Standard and Martial Arts Media for martial arts school owners: who each is for, what each does, and when each is the right call. What this page says about Martial Arts Media comes from their own public site and can change; their site has the current terms.
Who they are01
About Martial Arts Media
A neutral description based on their own public site.
Martial Arts Media, founded by George Fourie and run from Queensland, Australia, sells Partners, a self-run marketing system of ad templates, AI follow-up, a CRM, training and community.
Side by side02
How the two compare
Details about other companies come from their public sites and can change; their site has the current terms.
| Row | Ground Standard | Martial Arts Media |
|---|---|---|
| Who it's for | Martial arts schools that want growth run for them by one team, on one standard. | Martial arts schools of any style in Australia, the US, New Zealand, the UK, Ireland, Canada and South Africa. |
| Services | Meta and Google ads, websites and SEO, lead follow-up and live concierge, operations (fractional integrator), retention systems and automation. | An ad launcher for Facebook and Instagram, AI follow-up, the MAM.Pro CRM, a retention kiosk, a training library, campaign kits and a community; an invitation-only Premier tier adds weekly coaching. |
| Done-for-you vs coaching | Done-for-you, with weekly strategy calls. | Software plus training that the owner runs: their site says no agencies, you press the buttons. |
| Software included | Runs with the school's existing membership software. Keppan and a Try A Martial Art listing are available from the same group. | The MAM.Pro CRM with a mobile app, syncing to club software through Zapier or webhooks. |
| Lead follow-up | AI follow-up by text and email starts the moment a lead comes in. From Starter up, live concierge: real people on calls and messages 8am to 10pm ET on weekdays, by message on weekends. | Conversation AI contacts every lead within 60 seconds, qualifies them and books trials. Human callers are not described on their site. |
| Reporting | Ad performance snapshots to Slack or email (spend, leads, cost per lead, what changes next), results reviewed on strategy calls, and an automatic monthly recap report. | Attendance tracked automatically; other reporting is not described on their site. |
| Term | Six-month terms for Starter and the content tiers, twelve months for Standard. | A fourteen-day trial install, then weekly, cancel any time; their site says leavers cannot rejoin for 12 months. |
| Pricing model | Tiered, priced on a call: Starter (managed lead system, Meta ads, live concierge), Standard (adds website and SEO, Google Ads, Slack, strategy calls, gear discount, storefront, Keppan plan) and the content tiers Signature, Studio and Spotlight. Clients fund their own ad accounts; the management fee is set in the agreement. | Published pricing: yes, listed on their site: a low-cost trial install, then a flat weekly fee, plus your own ad spend. |
Choose Martial Arts Media if
- You want to run your own ads from templates for a flat weekly fee
- You are outside the US, especially in Australia or the UK
- You want a CRM, AI follow-up and training in one self-serve system
Choose Ground Standard if
- You want the whole system run for you, not a course to follow
- You want AI follow-up the moment a lead comes in and real people on your leads on weekdays
- You want ads, website, follow-up and operations from one team
- You want membership software and a directory listing from the same group
- You run a martial arts school, not a general fitness business
FAQ03
Questions, answered
What is the difference between Ground Standard and Martial Arts Media?
Ground Standard runs the whole growth system for martial arts schools as a done-for-you service with a human follow-up team. Martial Arts Media: Martial Arts Media, founded by George Fourie and run from Queensland, Australia, sells Partners, a self-run marketing system of ad templates, AI follow-up, a CRM, training and community.
Is Martial Arts Media a good fit for martial arts schools?
Martial arts schools of any style in Australia, the US, New Zealand, the UK, Ireland, Canada and South Africa. Their own site has their current client stories and case studies.
Can a school use both Ground Standard and Martial Arts Media?
Sometimes, when they cover different pieces. In most cases a school picks one team to run growth so that ads, follow-up and reporting are not split across vendors.
How should a school compare agencies?
Ask who answers the lead and how fast, what the reporting shows, what the term is, and whether the agency works with your membership software. Then ask for two current client references in your discipline.
More comparisons: All compare pages
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.