01
Marketing
Meta and Google advertising, local SEO and a website built to fill trial classes, with creative from your own school.
Ground Standard Agency
A martial arts marketing agency that runs the whole system.
Ground Standard Agency is the full-service growth partner for martial arts schools: marketing, operations, retention and automation run by one team on one standard.
01Full service
What full service covers
Marketing, operations, retention, automation and business development, run as one system.
02
Operations
How the school runs day to day, written down and run to one standard, so it does not depend on the owner being in every room.
03
Retention
Keeping students training: follow-up when attendance drops and progression that gets marked, so students stay long enough to see results.
04
Automation
AI messaging and follow-up connected to the school's CRM, so no lead waits for someone to remember it. Built to connect with Keppan.
05
Business development
The work that grows the business itself, not only the roster, run by the same team on the same standard.
The system behind it: gym marketing for martial arts schools
02Three tiers
Starter, Standard and the content tiers
Every tier runs on the same standard. No prices here: the call sets the tier.
Starter
Starter is the managed lead system with ads and live concierge: a GS Pro account with AI follow-up that starts the moment a lead comes in, Meta campaigns with unlimited creatives, and Real people work the leads 8am to 10pm et, monday to friday, on calls and messages, and by message on weekends. No website, SEO, Google Ads or gear discount at this level.
- Meta advertising: Facebook and Instagram
- AI follow-up with live concierge behind it on every lead
- Unlimited ad creatives at no extra cost
- Ad performance snapshots: spend, leads, cost per lead
Standard
Standard adds the custom website, up to 40 pages with SEO and ongoing articles, Google Ads, a Slack channel, a strategy call every month (every week on Standard Weekly), the gear discount, a GXGS storefront and a Keppan plan included. Standard is a twelve-month engagement.
- Meta and Google advertising
- AI follow-up the moment a lead comes in, with a person behind it
- Live concierge 8am–10pm ET on weekdays, messaging on weekends
- Website design, build and local SEO
- The fractional integrator
- The gear discount and a GXGS storefront
Signature, Studio and Spotlight
Signature, Studio and Spotlight are the content tiers, built on Standard Weekly for schools that want the shoots, the posting and the owner's personal brand handled.
- Meta and Google advertising
- AI follow-up with live concierge behind it on every lead
- The fractional integrator
- Website design, build and local SEO
- The gear discount and a GXGS storefront
- Signature adds a quarterly photo and video shoot and three posts a week on Instagram and Facebook. Studio adds a monthly shoot and seven posts a week. Spotlight is the creator package: thirty edited videos a month from footage the owner shoots, built around the owner's personal brand. All three include a content calendar, captions, scheduling, comment and DM monitoring and a monthly report, and all three run on Standard Weekly.
03The model
The Fractional Integrator model
Most owners are the visionary and the operator at once. A fractional integrator takes the operating system off your plate: marketing, operations, retention, automation and business development, run by a team that reports to you on a recurring strategy call, monthly on Standard and weekly on Standard Weekly. You stay the visionary.
Strategy calls
A recorded call every month on Standard, every week on Standard Weekly: what moved, what did not, what happens next.
Slack
A shared channel for the day-to-day.
Zoom
The weekly review, on a call.
Concierge
People on your leads 8am to 10pm ET on weekdays, by message on weekends.
04How it works
How it works in 30 days
From the first call to a running system in 30 days.
Onboarding starts the day the agreement is signed. You complete the onboarding forms for your plan plus a baseline survey that records where the school stood before Ground Standard started. We build in order: the GS Pro account and follow-up messaging first, then ads, website, concierge and content. Typically four to six weeks from returned forms, expected rather than guaranteed.
05Concierge coverage
People on your leads, all week
AI follow-up starts the moment a lead comes in, and it works alongside the team, not instead of it. From Starter up, real people work the leads 8am to 10pm et, monday to friday, on calls and messages, and by message on weekends. When a person cannot pick up in those hours, the AI is the fail-safe.
8am–10pm ETlive concierge on weekdays, by phone and message
Weekends coveredby message, every lead answered
InstantAI follow-up when a lead comes in, a person behind it
06A separate service line
Entry tier: More Students Less Work
More Students Less Work is the entry tier, run as a separate service line from the Agency.
08FAQ
Questions, answered
Is this a down-sell?
No. More Students Less Work is a Ground Standard product for school owners who want the managed lead system without the full agency. The Agency is full service, from Starter to Standard and the content tiers above it.
What does an agency do that software doesn't?
Software records what happens. The Agency makes it happen: it runs the ads, answers every lead, reviews the numbers with you on your strategy calls and runs the system behind the school. Keppan is the software; the Agency is the team.
Do you run ads?
Yes. Meta on Starter; Meta and Google on Standard and up. See ad management.
Do you build the website?
Yes, on Standard and up: design, build, local SEO, Google Business Profile alignment, speed and hosting. See websites.
What do the content tiers require?
A Standard Weekly engagement underneath them. The content tiers run six months each.
How long is the term?
Ground Standard engagements run on a set term so the system has time to work. Starter and the content tiers run six months; Standard runs twelve. The clock starts at signing, there are no mid-term downgrades, and the renewal conversation happens in month nine.
One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.