Alternatives
Market Muscles alternatives for martial arts schools
Schools that are considering Market Muscles, or already working with them, sometimes ask what else is out there. This page lists the alternatives martial arts school owners ask about, starting with ours, with what each company's own site says it does.
Why schools look01
Why a school might look beyond Market Muscles
None of these is a claim about their service; each is a question a school asks.
- You want a team running campaigns, not only a platform to run them on
- You want live concierge on your leads, 8am to 10pm ET on weekdays
- You want operations and retention systems, not only a website
- You want membership software built for martial arts from the same group
The alternatives02
5 alternatives to Market Muscles
Ground Standard first, because it is ours. The rest in no particular order.
Ground Standard
Ground Standard runs growth for martial arts schools: ads, websites, lead follow-up by a human concierge team, operations and retention, with Keppan software and a Try A Martial Art listing from the same group.
See the Agency97Display
97Display is a digital marketing agency, in business since 2011, that sells LeadCraft lead-generation websites and AdsPulse managed ads to fitness and martial arts businesses.
Ground Standard vs 97DisplayPack the Mats
Pack the Mats is a full-service martial arts marketing agency in McHenry, Illinois, led by Dave Mulcahy.
Ground Standard vs Pack the MatsDojo Muscle
Dojo Muscle is an online store in Freehold, New Jersey, selling pre-designed print, direct mail (EDDM), video and creative products for martial arts schools.
Ground Standard vs Dojo MuscleKIN Creative
KIN Creative, founded by Aadam Lodhi after rebuilding his family's martial arts school, plugs marketing, enrollment and retention systems into youth activity, education and childcare businesses, and says it has served more than 500 martial arts schools since 2020.
Ground Standard vs KIN CreativeQuestions to ask any agency
- Who answers the lead, and during which hours
- What the reporting shows, and who reviews it with you
- Whether the agency works with your membership software
- What the term is and what ends it
- Two current client references in your discipline
What you get with us
- You want the whole system run for you, not a course to follow
- You want AI follow-up the moment a lead comes in and real people on your leads on weekdays
- You want ads, website, follow-up and operations from one team
- You want membership software and a directory listing from the same group
- You run a martial arts school, not a general fitness business
FAQ03
Questions, answered
What are the alternatives to Market Muscles?
Ground Standard and the agencies listed on this page. Each does a different slice of the growth job; the page summarises what each company's own site says it does.
Is Ground Standard a direct alternative to Market Muscles?
Ground Standard runs the whole growth system for martial arts schools as a done-for-you service. Whether that is a direct alternative depends on which piece of the job Market Muscles does for you.
How do I switch agencies without losing leads?
Keep the old campaigns live until the new ones are, hand over the ad accounts and pixel rather than rebuilding them, and make sure every lead in flight has a named owner on day one.

One team. One standard. The whole system.
Marketing, operations, retention and automation for martial arts schools, run by one team on one standard.
